Born in Belgium, conceived in the home of Belgian chocolate patisserie. From a young age, I saw my Mum and Dad developing new products from our kitchen table…the first being the french chocolate soufflé served in a glass ramekin (Gü Desserts). These early childhood moments surrounded by passion, grit and creativity, planted a love for entrepreneurship in me and appreciation for food & drink especially.
For the last 2 years, I worked at The Coconut Collab (UK’s Number 1 Coconut Yogurt) first as a Sales Rep, working with store managers to increase compliance across Tesco & Sainsburys. Before transitioning into Out of Home Sales & Marketing for sister brand, Spooners Desserts, where I learnt to pitch to wholesalers and buyers at retailers such as Wholefoods.
Most recently, I directed and filmed The Coconut Collab’s April 2026 campaign, across Vietnam & Sri Lanka, collaborating with advertising agency 10x Days.
It’s in my blood
Would you like me to bring your brand to life?
We have an in house team of editors and producers. Head of Video editing is Douglas Cowles, and Head of Sound Engineering for audio is Max Cave. Head of Social Strategy is Phoebe Averdieck. From creating podcasts to filming/post production of bespoke brand story content - we are here to execute it all.
Recently, we produced for L’Oreal, The Coconut Collab and next month, a fashion designer, LOLO (Harry Potter, Bridget Jones 2, Skyfall).
